Plans in the works for a broader focus and more visual storytelling

Ten years ago, Wisconsin Foodie began chronicling a movement in a statewide, primetime PBS television series. Wisconsin’s local food initiatives were at their infancy, and before long, the stories were enough to air, episode after episode, season after season. Five years later, those stories were enough to fill a book—and Edible Milwaukee magazine launched.


Now, after growing together side by side, Edible Milwaukee and Wisconsin Foodie are excited to announce a joining of forces: Edible Milwaukee has transferred ownership from Jennifer Ede of Vintage Eats, LLC, to Wisconsin Foodie’s founder and its Director of Strategy, Arthur Ircink and Wendi Devan of E\MKE LLC. The new partnership brings together Edible Milwaukee’s tradition of strong print journalism with Wisconsin Foodie’s Emmy Award-winning visual storytelling.


“Arthur and Wendi’s complementary skill sets and passion for local food will bring Edible Milwaukee, and the businesses that support it, to a new level of visibility,” says Ede. “It also consolidates efforts and strengthens the impact of our local food supporters.” Ede will consult on Edible Milwaukee through the fall 2017 issue.


“Jen has been a passionate visionary for Southeastern Wisconsin’s food community,” says Ircink. “The success of Edible Milwaukee is evident—our goal is to build upon it. By working together with the other Wisconsin Edible magazines (Madison and Door County), we can plant the seeds for long-term success in building a vibrant food economy, ensuring Wisconsin’s culinary scene is top in the nation and every business, big or small, has the opportunity to tell their story.”


Edible Milwaukee, a print publication chronicling local food in Milwaukee and the surrounding counties, launched in May 2013 and is the only magazine in the region exclusively covering food. Edible Milwaukee magazine and social platforms spotlight the region’s food scene and include in-depth stories about local food, useful resources, and opportunities to learn and connect.


Wisconsin Foodie takes viewers on a 30-minute adventure across Wisconsin to discover the people behind the food, going behind the scenes with the most interesting farmers, artisans, and chefs—to their farms, their kitchens, and even deep within their cheese caves. Alongside this new venture, Arthur continues to work as an independent filmmaker, actively in production of a Documentary “American Cheese” the story of Uplands Cheese Co. and as a commercial director with Circle Pictures.  Wendi Devan brings a unique blend of big business acumen and entrepreneurial drive, which she gleaned from 9 years as Merchant for Kohl’s Corp. She is also the co-founder of specialty food business SA Braai, alongside her husband, Matthew.



Contact: Wendi Devan –  414-736-1340 – wendi@wisconsinfoodie.com



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