Plans in the works for a broader focus and more visual storytelling

Ten years ago, Wisconsin Foodie began chronicling a movement in a statewide, primetime PBS television series. Wisconsin’s local food initiatives were at their infancy, and before long, the stories were enough to air, episode after episode, season after season. Five years later, those stories were enough to fill a book—and Edible Milwaukee magazine launched.


Now, after growing together side by side, Edible Milwaukee and Wisconsin Foodie are excited to announce a joining of forces: Edible Milwaukee has transferred ownership from Jennifer Ede of Vintage Eats, LLC, to Wisconsin Foodie’s founder and its Director of Strategy, Arthur Ircink and Wendi Devan of E\MKE LLC. The new partnership brings together Edible Milwaukee’s tradition of strong print journalism with Wisconsin Foodie’s Emmy Award-winning visual storytelling.


“Arthur and Wendi’s complementary skill sets and passion for local food will bring Edible Milwaukee, and the businesses that support it, to a new level of visibility,” says Ede. “It also consolidates efforts and strengthens the impact of our local food supporters.” Ede will consult on Edible Milwaukee through the fall 2017 issue.


“Jen has been a passionate visionary for Southeastern Wisconsin’s food community,” says Ircink. “The success of Edible Milwaukee is evident—our goal is to build upon it. By working together with the other Wisconsin Edible magazines (Madison and Door County), we can plant the seeds for long-term success in building a vibrant food economy, ensuring Wisconsin’s culinary scene is top in the nation and every business, big or small, has the opportunity to tell their story.”


Edible Milwaukee, a print publication chronicling local food in Milwaukee and the surrounding counties, launched in May 2013 and is the only magazine in the region exclusively covering food. Edible Milwaukee magazine and social platforms spotlight the region’s food scene and include in-depth stories about local food, useful resources, and opportunities to learn and connect.


Wisconsin Foodie takes viewers on a 30-minute adventure across Wisconsin to discover the people behind the food, going behind the scenes with the most interesting farmers, artisans, and chefs—to their farms, their kitchens, and even deep within their cheese caves. Alongside this new venture, Arthur continues to work as an independent filmmaker, actively in production of a Documentary “American Cheese” the story of Uplands Cheese Co. and as a commercial director with Circle Pictures.  Wendi Devan brings a unique blend of big business acumen and entrepreneurial drive, which she gleaned from 9 years as Merchant for Kohl’s Corp. She is also the co-founder of specialty food business SA Braai, alongside her husband, Matthew.



Contact: Wendi Devan –  414-736-1340 – wendi@wisconsinfoodie.com



More Articles

THIS WEEK ON FOODIE: Usingers & Karl Ratzsch

On the season finale of Wisconsin Foodie, we look at two of Milwaukee’s oldest food institutions: Karl Ratzsch and Usinger’s Sausage!

by: Arthur Ircink


This week on foodie, we see some extreme farming on Anarchy Acres! Charlie Tennessen and his three donkeys plow the fields to raise some heritage wheats to make some unique breads!

by: Arthur Ircink

THIS WEEK ON FOODIE: Iron Grate BBQ & Twist and Sprout Farms

This week on Foodie, we go slow and low with Iron Grate BBQ’s Chef Aaron Patin as he shares his barbecue views as well as where he gets his pork from Twist and Sprout Farms.

by: Arthur Ircink

THIS WEEK ON FOODIE: Red Cabin at Green Acres & Idlewile Inn

We check out a couple of couples and their suppers clubs with Red Cabin at Green Acres and Idlewile Inn.

by: Arthur Ircink

THIS WEEK ON FOODIE: Juice Kitchen & Tandem

This week on Foodie, we go try some of The Juice Kitchen’s nutritious juices then walk up the street to Tandem and their incredible fried chicken.

by: Arthur Ircink

THIS WEEK ON FOODIE: Roots Chocolate & Bos Meadery

This week on Foodie, we check out Roots Chocolate’s delectable delights and wash it down with Bos Meadery’s magical mead!

by: Arthur Ircink

THIS WEEK ON FOODIE: Morel Fest & Meisters Cheese

This week on Foodie, we loved Muscoda so much that we stuck around for Morel Fest and then went to Meisters Cheese!

by: Arthur Ircink

THIS WEEK ON FOODIE: Forage, Fish, Feast

This week on Foodie, we venture into nature to harvest wild asparagus, morels, and fish. After collect our ingredients, Luke Zahm of Driftless Café works them into a delicious meal!

by: Arthur Ircink

THIS WEEK ON FOODIE: Mr. Dye’s Pies & Norske Nook

This week on Foodie, we eat some perfect pies with Mr. Dye’s Pies and then head to Osseo for Norske Nook’s award winning pies.

by: Arthur Ircink

THIS WEEK ON FOODIE: Death’s Door & Juniper Harvest

This week on Foodie, we visit Death’s Door Spirits and help them pick some of their juniper on Washington Island.

by: Arthur Ircink

WMMB - Rotational AD
Illing Co
Our Media Partners

Copyright © 2017 Wisconsin Foodie. All rights reserved.

Use of this Site constitutes acceptance of our User Agreement and Privacy Policy. The material on this site may not be reproduced, distributed, transmitted, cached, or otherwise used, except with the prior written permission of Wisconsin Foodie