;

Marti Mikkelson of WUWM writes about the renewal of a Market once on the edge of failure that is now a model of success.


Sourced from WUWM.com | Original Article 

If you have visited the Public Market in downtown Milwaukee recently, you may have discovered a lively place. Tables filled with customers eating or drinking and others standing in line to purchase items. The Market was not always crowded; in fact at one point it was on the brink of closing. As WUWM’s Marti Mikkelson reports, the trend is a growing one across the country. 

Walk into the Milwaukee Public Market any day and it’s bustling. Merchants behind their counters sell everything from burritos to baked potatoes. Arthur Ircink just purchased a bowl of soup. He says he’s been coming here nearly every day for the past few years and now notices he has plenty of company. 

“It’s getting busier, there’s more business moving into the Third Ward. There’s a great selection here. I think they did a good job on constructing the layout of this place and bringing it back,” Ircink says.

…bringing it back from the edge of failure. The place was about a month shy of closing, with vendor after vendor leaving. Tim Collins says he was plenty nervous. He owns the St. Paul Fish Company, one of the original tenants when the Milwaukee Public Market opened in October of 2005. Public markets sell fresh, local food, but Collins says when Milwaukee’s opened, it was set up simply as a grocery store. 

“They thought it would be fresh, local foods, but more of a retail market, less cooked, less ready foods but that’s not what the market demanded,” Collins says.

What patrons were demanding, according to Collins, was fresh, local food they could either take home or sit down and eat at the market. When new management took over in 2007, it gave vendors the green light to begin serving prepared foods and beverages. Collins says sales soared when he put in tables, a lunch counter and the company’s signature feature – an oyster bar. 

Continue reading the article at wuwm.com

 

More Articles

THIS WEEK ON FOODIE: Usingers & Karl Ratzsch

On the season finale of Wisconsin Foodie, we look at two of Milwaukee’s oldest food institutions: Karl Ratzsch and Usinger’s Sausage!

by: Arthur Ircink

THIS WEEK ON FOODIE: Anarchy Acres

This week on foodie, we see some extreme farming on Anarchy Acres! Charlie Tennessen and his three donkeys plow the fields to raise some heritage wheats to make some unique breads!

by: Arthur Ircink

THIS WEEK ON FOODIE: Iron Grate BBQ & Twist and Sprout Farms

This week on Foodie, we go slow and low with Iron Grate BBQ’s Chef Aaron Patin as he shares his barbecue views as well as where he gets his pork from Twist and Sprout Farms.

by: Arthur Ircink

THIS WEEK ON FOODIE: Red Cabin at Green Acres & Idlewile Inn

We check out a couple of couples and their suppers clubs with Red Cabin at Green Acres and Idlewile Inn.

by: Arthur Ircink

THIS WEEK ON FOODIE: Juice Kitchen & Tandem

This week on Foodie, we go try some of The Juice Kitchen’s nutritious juices then walk up the street to Tandem and their incredible fried chicken.

by: Arthur Ircink

THIS WEEK ON FOODIE: Roots Chocolate & Bos Meadery

This week on Foodie, we check out Roots Chocolate’s delectable delights and wash it down with Bos Meadery’s magical mead!

by: Arthur Ircink

THIS WEEK ON FOODIE: Morel Fest & Meisters Cheese

This week on Foodie, we loved Muscoda so much that we stuck around for Morel Fest and then went to Meisters Cheese!

by: Arthur Ircink

THIS WEEK ON FOODIE: Forage, Fish, Feast

This week on Foodie, we venture into nature to harvest wild asparagus, morels, and fish. After collect our ingredients, Luke Zahm of Driftless Café works them into a delicious meal!

by: Arthur Ircink

THIS WEEK ON FOODIE: Mr. Dye’s Pies & Norske Nook

This week on Foodie, we eat some perfect pies with Mr. Dye’s Pies and then head to Osseo for Norske Nook’s award winning pies.

by: Arthur Ircink

THIS WEEK ON FOODIE: Death’s Door & Juniper Harvest

This week on Foodie, we visit Death’s Door Spirits and help them pick some of their juniper on Washington Island.

by: Arthur Ircink

WMMB - Rotational AD
Illing Co
Our Media Partners

Copyright © 2012 Wisconsin Foodie. All rights reserved.

Use of this Site constitutes acceptance of our User Agreement and Privacy Policy. The material on this site may not be reproduced, distributed, transmitted, cached, or otherwise used, except with the prior written permission of Wisconsin Foodie